25th inaugural lecture: Prof. Ebenehi Calls for Counter-marketing Approaches to Combat Poverty, Insecurity, Other Social Vices
25th inaugural lecture: Prof. Ebenehi Calls for Counter-marketing Approaches to Combat Poverty, Insecurity, Other Social Vices Professor of Marketing, Professor Elijah Ebenehi Ogbadu, has called for the deployment of ethical marketing principles, social responsibility and strategic marketing practices as tools for addressing poverty, insecurity, unemployment and other social vices confronting Nigeria. He made the call…