Branding and strategy expert and CEO, Elight Creative Suite, The Elijah Adesina has admonished budding entrepreneurs to always upgrade their knowledge in the areas of their enterprise noting that such disposition offers a significant advantage in an highly competitive market.
He made this known during a recently held conference, Brand Guide 2024 which held in Ilorin as part of his organisation corporate social responsibilities initiative where over 50 SME entrepreneurs from various sectors converged and were exposed to strategies to stay afloat in a highly challenging and competitive economy.
The event also witnessed guest speakers specifically selected from the media, real estate and fashion industry to share insights on areas of resilience, excellence and how a brand could overcome challenges while networking sessions were extended to the attendees .
Titilayo Makinde, founder Pearl Thrift Store during her session delivered on “resilience and leveraging technology for scalability” inspired attendees to never give up despite tough seasons in their businesses while Maxwell David, the Managing Director of Kairos Realty Investment in his session on “branding excellence” provided actionable techniques to enhance brand presence and value.
Allen Zito, CEO Allensinc in his presentation focused on how overcoming business challenges can transform individuals into better leaders.
Attendees reported a significant boost in their business acumen, with many implementing the learned strategies to achieve immediate improvements in operations, marketing, and overall growth.
According to Orimoloye Damilola mentioned that the conference not only provided her with valuable knowledge but also fostered a community of like-minded individuals eager to support and collaborate with one another.
Another attendee, Ayotomiwa Ajayi noted that Brand Guide Entrepreneurs Conference 2024 was a resounding success, leaving a lasting impact on his businesses approach, while he thanked the organisers for such an opportunity which was offered freely.
